Interview with Elizabeth Granados of Little Nomad

Little Nomad is an online destination for beautiful foam play mats and stylish play space decor! We asked owner Elizabeth what it's like owning her own business and some of the hurdles that go along with it.

Getting their start

Elizabeth started as a PE assistant, working at LA red carpet parties. She explained, "my bosses were tough but I learned to just figure it out because in Hollywood it's sink or swim".

​"I have always been an entrepreneur at heart and have tried out several business ideas over the years" says Elizabeth. 

From Conception to Creation

"My best friend invited me over to see her brand new home. She is one of the most stylish moms I know so I was surprised to see primary color foam mats all over her living room. That's when I had my a-ha moment to 'make foam beautiful'."

Elizabeth was a full time working mom and didn't have the funds to start a company, so she decided to take the idea to kickstarter and successfully pre-sold 1000 units in 30 days! Once she had the funds in hand, she began manufacturing and the rest is history!

The Struggles

"Everyday I am learning new things. The online world is ever changing and you just have to learn to roll with the punches and figure out what is resonating with your audience. The key is to listen to your customers feedback! Make adjustments and move forward. The biggest hurdle is knowing which opportunities to pursue and what's best for your company." 

Elizabeth explained that of course there were times she wanted to throw in the towel but continued to push through. "They say that being an entrepreneur is like jumping out of a plane and building a parachute on the way down. Quitting would be so much easier and there have been so many days where I have asked myself why I am doing this. I credit my father for giving me encouragement to stick with it when the going gets touch. It's so worth it!"

We gain inspiration from Little Nomad, but where do they find inspiration?

Elizabeth gains inspiration from so many, but to name a few...
Susan, CEO of Freshly Picked
Ali, CEO of Nena & Co.
Rachel, CEO of Rags to Raches
Jamie, CEO of  Salt Society

"Who run the world?! GIRLS!"

How to stay organized and other advice

Elizabeth uses The Self Journal to stay organized.

Advice to entrepreneurs just starting out? "Winning starts with Beginning!"
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Little Nomad was featured on Shark Tank in February 2017

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