After having Maren I was on the hunt for finding a flooring option for our family room that would be good for a newborn, yet durable for my older boys. Since the family room is one of the first rooms you see upon entering our home I needed it to look nice and fit in with our colors and design.
I remember watching the Shark Tank episode featuring Little Nomad back in 2017 and thinking what a brilliant idea it was. These were truly the most beautiful play mats I had ever seen. They look like a stylish rug but are made of high quality non-toxic foam, perfect for our family room where we like to play, tumble, lay, and cuddle.
What's great about these mats is that you can make them any size you want, they go together easily and are easy to clean.
These mats are a bit of an investment but I am happy I chose to make this investment for my family. My daughter learned to crawl on this mat and took her first steps on this mat. My boys love creating obstacle courses on our mat and I know that if they don't make that lava jump from one cushion to the next, they have a soft landing below. It's also easier for my husband and I to get down and play with our children because it's more comfortable than any rug.
They also offer the sweetest little toys and room decor.
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Little Nomad is an online destination for beautiful foam play mats and stylish play space decor! We asked owner Elizabeth what it's like owning her own business and some of the hurdles that go along with it.
Getting their start
Elizabeth started as a PE assistant, working at LA red carpet parties. She explained, "my bosses were tough but I learned to just figure it out because in Hollywood it's sink or swim".
"I have always been an entrepreneur at heart and have tried out several business ideas over the years" says Elizabeth.
From Conception to Creation
"My best friend invited me over to see her brand new home. She is one of the most stylish moms I know so I was surprised to see primary color foam mats all over her living room. That's when I had my a-ha moment to 'make foam beautiful'."
Elizabeth was a full time working mom and didn't have the funds to start a company, so she decided to take the idea to kickstarter and successfully pre-sold 1000 units in 30 days! Once she had the funds in hand, she began manufacturing and the rest is history!
"Everyday I am learning new things. The online world is ever changing and you just have to learn to roll with the punches and figure out what is resonating with your audience. The key is to listen to your customers feedback! Make adjustments and move forward. The biggest hurdle is knowing which opportunities to pursue and what's best for your company."
Elizabeth explained that of course there were times she wanted to throw in the towel but continued to push through. "They say that being an entrepreneur is like jumping out of a plane and building a parachute on the way down. Quitting would be so much easier and there have been so many days where I have asked myself why I am doing this. I credit my father for giving me encouragement to stick with it when the going gets touch. It's so worth it!"
We gain inspiration from Little Nomad, but where do they find inspiration?
Elizabeth gains inspiration from so many, but to name a few...
Susan, CEO of Freshly Picked
Ali, CEO of Nena & Co.
Rachel, CEO of Rags to Raches
Jamie, CEO of Salt Society
"Who run the world?! GIRLS!"
How to stay organized and other advice
Elizabeth uses The Self Journal to stay organized.
Advice to entrepreneurs just starting out? "Winning starts with Beginning!"
Slumberkins are soft, cuddly creatures that help promote positive life skills in children.
Each bundle comes with a cuddly character and board book which uses an interactive story time approach and skill-building exercises to promote positive skills for young children.
Slumberkins mission is to empower parents and caregivers to teach little ones social-emotional life skills, which in this day and age, we could use a lot more of. I feel like the expectations of children are far higher than in past years and we are losing ground on managing social and emotional skills which are so important in young children.
Each collection talks about a different life skill and has a character to fit with each. These collections include family change, mindfulness, family bonding, self-esteem, stress relief, relaxation, conflict resolution, growth mindset, and their newest addition, grief and loss collection.
We ended up with the slumber sloth, 1. Because I love sloths, and 2. Because we could all use a little less anxiety and healthier bedtime habits in our household. Slumber sloth’s story promotes sleep and anxiety, children learn to relax their bodies and minds before bed. Even at a year old the story helps Maren calm her mind and body before bedtime since the poem is like a lullaby.
She also loves cuddling with slumber sloth and has been part of her routine since she was a baby. The characters are well made, durable and very soft. They have 2 fabric options, fur and fleece, both of which are soft and cuddly. They do not have plastic eyes or noses which makes them safer for young children.
Overall we are very happy with our Slumberkins and know it will be something that will last as Maren grows. Our little guy may look a little different since he was accidently put in the dryer. Washing and laying flat to dry is recommended.
More about Slumberkins characters:
· Slumber Sloth is made out of the softest ultra-plush or silky fabric, a soft fur face, and stuffed with hypoallergenic polyester fiberfill.
· 100% Polyester Material
· Some of our Slumberkins have a soft fur face while others have a cozy fleece face.
o Soft Fur: Silken Rose, Silken, Violet, Silken Hazel, Ultra Plush Meadow, Ultra Plush Kona
o Cozy Fleece: Ultra Plush Ashe
· Our Slumber Sloth measures 14 inches long and 9 inches wide at the feet.
· We intentionally designed our Slumberkins without any small, detachable plastic pieces.
The small shops guide is a curated digital catalog of baby and children's products. We've created this catalog so that you may find other shops with the same intention as Hygge Baby Co. We strive to make a positive impact in this community, where we value quality over quantity and community over competition.
Click HERE to download the Small Shops Guide FW 18 Edition
This Fall, Hygge Baby Co. will launch something called T-shirts with a cause. Each season we release a new design and new organization to give back. This fall we are offering our vintage sunflower bicycle design.
A portion of proceeds from our bicycle tees will go to 'Bikes for Kids' - an organization who's mission is for every child to be able to experience the enjoyment of owning and riding their own bicycle